Trade shows, partnerships, awards, and milestones. The long-read editorial lives in the Journal.
Fifth FIBO Cologne for the BenchK team. RECOIL co-founder Robert Bowles joined at booth 7B11 — the first FIBO where RECOIL appeared as an integrated component of the BenchK system. A record 175,000 visitors across four days. Thanks to every studio owner, physical therapist, and partner who stopped by.
BenchK at the American Physical Therapy Association Combined Sections Meeting. We demonstrated how a single wall bar replaces five pieces of clinical equipment for decompression, postural correction, and rehab progressions. Thanks to the clinicians who tested the unit and shared feedback.
BenchK presented at the National Athletic Directors Conference, highlighting functional movement solutions for sports and educational facilities. The BenchK Ladder and RECOIL Straps anchored the booth.
BenchK at the major North American fitness and wellness industry event focused on scaling training concepts. Conversations centered on the role design plays in premium training environments — and where wall-based modular systems fit in.
An important step in developing BenchK's American market presence. SIBEC connected the team with a wave of new distributor partners and commercial accounts across the Southeast.
BenchK continued its FIBO participation with intensive business meetings and partner discussions. The presence supported international expansion and strengthened partnerships with global industry participants.
The BenchK USA team launched participation at a major industry event gathering over 700 health, fitness, and wellness leaders. First major outing for the U.S. arm of the business.
BenchK showcased how its ladders integrate into hotel fitness setups — appealing to travelers seeking accommodations with wellness amenities. Hospitality feedback continues to drive the design direction for the matte-black colorway.
BenchK highlighted multifunctional fitness ladders at the world's leading trade show, engaging fitness professionals from across the global industry.
BenchK participated in the largest U.S. fitness trade show — IHRSA — for the third year running. Continued product showcase, deeper industry connections, and new business opportunities across the U.S. market.
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